We Are Ayllu | Community-Led Marketing

BOUTIQUE BRAND AGENCY · SPAIN ↔ GLOBAL

Community is
the strategy.

We build the communities, partnerships and ecosystems that make lifestyle brands genuinely meaningful.

OUR SERVICES

SEE OUR WORK →

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—WHO WE ARE

Brands
people want to
belong to.

Community before content

Audiences are built through belonging, not broadcasting.

Partnerships over placements

Strategic brand relationships that generate lasting value.

Boutique by design

Ayllu is a Quechua word for community networks of the Andes — systems built on reciprocity, trust and shared purpose. We’ve evolved this ancient ethos into a modern strategic framework: human infrastructure for lifestyle brands.

We create the cultural relevance, strategic connections and real-world experiences that turn brands into communities people want to belong to.

— WeAreAyllu

We stay small so we can stay sharp.

Lifestyle is our native language

Wellness, sports, travel, food — we live in the same world as your customers.

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CLIENTS WE HELPED

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PROJECTS WE COMPLETED

8 COUNTRIES

ACERCA DE

SERVICIOS

—WHAT WE DO

Our services.

VIEW ALL SERVICES →

Community Building & Growth

We build and grow the communities that transform customers into advocates. From architecture to engagement rituals and ambassador programs, we build the social infrastructure your brand depends on and turning community into a scalable acquisition channel.

Experiences & Brand Activations

We create physical and digital moments your audience actually wants to belong to, building genuine connection with your brand.

CONCEPT

Cultural Collaborations

We identify the brands, communities and cultural moments to create relevance, credibility and organic growth.

BRAND PARTNERSHIPS

Launch & Expansion Strategy

We help brands and communities launch into new markets through local partnerships, community seeding and culturally relevant growth strategies.

GO-TO-MARKET PLAN

OUR WORK

—OUR WORK

Selected projects.

SEE ALL WORK →

COMMUNITY BUILDER · MARKETING 360

SALTO FESTIVAL

Designed and activated the go-to-market strategy for a new Spanish wellness and music festival, driving awareness and community growth through social media, paid media, partnerships, newsletters, influencer marketing and PR.

LAUNCH STRATEGY · PARTNERSHIPS & PAID MEDIA

ONECOWORK

Led marketing initiatives during a key growth phase, supporting the successful launch of the Madrid location through strategic brand partnerships and SEM campaigns designed to capture new local demand.

BRAND ACTIVATIONS · EVENTS & PARTNERSHIPS

MIDNIGHT RUNNERS X LULULEMON

During the Barcelona Marathon weekend, the global running club partnered with Lululemon Spain to engage the local audience through curated experiences that blended sport, community and authentic brand impact.

—WHAT CLIENTS SAY

Trusted by brands that move.

"We wanted someone who could learn our marketing strategy quickly and keep our growth going. Evelyn's expertise in paid social media transformed our approach and helped deliver real results.

Diego Blanc Milá

Brand Manager · Unite Hostel

"WeAreAyllu has been a valuable partner, leading our marketing efforts during a key growth phase. Their strong project management and drive for continuous improvement made a significant impact at OneCoWork.

Eoin Corcoran

Business Development · OneCoWork

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Nacho Magnifico

Cofounder · Kaapeh

CONTACTO

If you're building something worth belonging to...

We work with a small number of lifestyle brands at a time.

Your brand deserves a real community. Let's talk.

GET IN TOUCH

Community is the strategy.

Brands people want to belong to.

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