—WHO WE ARE
Brands
people want to
belong to.
01
Community before content
Audiences are built through belonging, not broadcasting.
02
Partnerships over placements
Strategic brand relationships that generate lasting value.
03
Boutique by design
Ayllu is a Quechua word for community networks of the Andes — systems built on reciprocity, trust and shared purpose. We’ve evolved this ancient ethos into a modern strategic framework: human infrastructure for lifestyle brands.
We create the cultural relevance, strategic connections and real-world experiences that turn brands into communities people want to belong to.
— WeAreAyllu
We stay small so we can stay sharp.
04
Lifestyle is our native language
Wellness, sports, travel, food — we live in the same world as your customers.
25+
CLIENTS WE HELPED
35+
PROJECTS WE COMPLETED
8
COUNTRIES
—WHAT WE DO
Our services.
01
Community Building & Growth
We build and grow the communities that transform customers into advocates. From architecture to engagement rituals and ambassador programs, we build the social infrastructure your brand depends on and turning community into a scalable acquisition channel.
—OUR WORK
Selected projects.
COMMUNITY BUILDER · MARKETING 360
SALTO FESTIVAL
Designed and activated the go-to-market strategy for a new Spanish wellness and music festival, driving awareness and community growth through social media, paid media, partnerships, newsletters, influencer marketing and PR.
LAUNCH STRATEGY · PARTNERSHIPS & PAID MEDIA
ONECOWORK
Led marketing initiatives during a key growth phase, supporting the successful launch of the Madrid location through strategic brand partnerships and SEM campaigns designed to capture new local demand.
BRAND ACTIVATIONS · EVENTS & PARTNERSHIPS
MIDNIGHT RUNNERS X LULULEMON
During the Barcelona Marathon weekend, the global running club partnered with Lululemon Spain to engage the local audience through curated experiences that blended sport, community and authentic brand impact.
—WHAT CLIENTS SAY
Trusted by brands that move.
"We wanted someone who could learn our marketing strategy quickly and keep our growth going. Evelyn's expertise in paid social media transformed our approach and helped deliver real results.
Diego Blanc Milá
Brand Manager · Unite Hostel
"WeAreAyllu has been a valuable partner, leading our marketing efforts during a key growth phase. Their strong project management and drive for continuous improvement made a significant impact at OneCoWork.
Eoin Corcoran
Business Development · OneCoWork
"Working with WeAreAyllu was a fantastic experience. They understood our vision from day one and transformed a coffee tasting into a meaningful community experience. Their strategic approach, attention to detail and ability to foster connections made all the difference.
Nacho Magnifico
Cofounder · Kaapeh